We ensure your website or app is equipped with real data
Google Tag Manager & Analytics Integration
Make smarter decisions with real-time, accurate data.
At Tekniikkatie, we integrate Google Analytics and Tag Manager to help you understand what’s working, track key actions, and optimize your site’s performance.
We ensure your website or app is equipped with powerful, privacy-compliant analytics tracking that shows how users interact with your digital presence.
- Google Analytics 4 (GA4) setup & configuration
- Google Tag Manager (GTM) installation & event tracking
- Enhanced Ecommerce tracking
- Conversion tracking for Ads, Facebook, LinkedIn, TikTok, etc.
- Custom dashboards & reports (e.g., via Google Looker Studio)
- User behavior tracking: scrolls, clicks, video plays, form submissions
- Cookie consent integration & GDPR compliance
Why Use Google Tag Manager (GTM)?
Google Tag Manager allows you to manage all your tracking codes and marketing tags from one interface — without editing code every time.
Benefits:
Faster deployment of tracking tags
Organize and manage multiple tags (e.g., GA4, Facebook Pixel, Hotjar)
Version control and preview before publishing
Built-in support for custom events and triggers
Why Use Google Analytics 4 (GA4)?
GA4 is the next generation of analytics — it offers event-based tracking, better user journey data, and is built for cross-platform analysis (web + app).
Features:
Deeper engagement metrics (e.g., scroll, engagement time)
Funnel analysis and cohort reporting
Integration with Google Ads, BigQuery, and more
Custom events without needing extra plugins
Works well with GDPR-focused consent setups
Real-World Example:
A Finnish B2B software company wanted to measure which blog posts led to demo bookings. We set up GTM for custom event tracking, linked their form conversions in GA4, and built a Looker Studio dashboard to visualize it. Result: They identified their top-performing content and improved ad targeting, increasing demo signups by 45%.
Tools We Work With
Google Tag Manager (GTM)
Google Analytics 4 (GA4)
Google Looker Studio
Consent Management Platforms (e.g., Cookiebot)
Third-party tools: Facebook Pixel, LinkedIn Insight, TikTok, HubSpot, Mailchimp
Our Process
Initial Audit: Check what’s currently tracked (if anything), clean up duplicates or outdated tags.
Setup/Install: Add GTM and GA4 tags properly via your CMS or site builder.
Define KPIs: We decide with you what matters: contact forms, scroll depth, product clicks, etc.
Custom Event Setup: Track specific behaviors — like downloads, video views, or multi-step funnels.
Reporting: Clear dashboards and monthly reporting tailored to your business.
Why Tekniikkatie?
Technical expertise in both marketing & development
Privacy-first approach — GDPR, cookie consent, anonymized data
Smart integrations — GA4, GTM, ads, ecommerce platforms, CRMs
Clarity over complexity — we turn analytics into actions
Ready to Track What Matters?
Let us turn your website into a data powerhouse.
Know exactly how visitors interact — and what’s driving your results.
- info@tekniikkatie.fi
- +358 449 8999 39
Request a Quote
If you need to get in touch, you can fill out the form, send email or give us a call. We can discuss the service you’re interested in and assist you with any questions.
- info@tekniikkatie.fi
- +358 449 8999 39